Responsible travel page

Adventure / Destinations Page

This is the explorer landing-page from the 'adventures' menu. It is the first page that visitors land on when they search for 'explorer' type travel. The colours reflect this style of adventure.

This is the landing-page from the 'destinations' menu. This allows visitors to search by destination. The map is interactive and hopefully engaging enough for visitors to want to use!

The images below reflect the different continents and will be constantly changing in order to keep the page fresh and interesting.

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Evolving the design

Looking at the design of Blue to date, it looks very streamlined which I don't mind however I think it looks too tidy so I have been working on the design more so that it reflects the nature of what it's selling.

The rough edges reflected the rough terrain however this is open to interpretations. I like how it gives the design more character, it makes the page more interesting. I have also curved the corners of the images to reflect the curves in the logo. I also think it adds to the aesthetic of the design and makes them slightly different.

I've also decided to include a map on the background. It's a bit cliche but I think it works. It makes the layout more interesting and although it is a stream-lined look, there is still a lot on the page but I think the way it's laid out won't overwhelm visitors.

New strapline

So taking on board Vince's comment about my strapline, I have decided to take his advice and work on it a bit more. I have now come up with 'pure adventure, unlimited possibilities'.

I think this reinforces the brand more and works well with the logo.

My strapline

Today I met with Vince to discuss my project. It's the first time he has seen it so it was good to get some fresh feedback by someone who has seen it for the first time. His feedback was very positive however one of the things that he mentioned was my strapline; he didn't feel that it captured my brand fully and that I should reinforce the values of my brand more.

I do like 'pure adventure' however he does have a point and so I will try and come up with an alternative.... back to the drawing board!

Interim Presentation

Today was our interim presentation at uni where I presented my project to date. Having spent time working through my concept, I was a little disappointed at the feedback.

I decided that I was going to have (as part of my offering) the option for visitors to volunteer. I therefore included this as part of my main menu however this seemed to cause concern towards my brand as Blue is about 'pure adventure' and I suppose offering a volunteer service slightly changes that. I have now removed this option from my main menu.

With regards to my overall design, the feedback was that it was too corporate which I completely agree with. I am in the process of reworking my designs so that it's more in-keeping with the Blue brand.

Website: design (1)