Having created some rough logos for 'blue', these designs are where I'm at with it at the moment. I'd like to have a graphic that is quite fluid that accompanies the name. At the moment I'm just playing around with marks that represent movement, travel, journey. I don't think I'm quite there though, these logos need more work. Neither of the typefaces are quite right.
As 'blue' represents purity I think the brand colours need to also reflect this so I need to work a bit more on my colour palette. The logo needs to be right as I need people to engage with it, I don't think either of these would do the job so back to the drawing board...
