My strapline

Today I met with Vince to discuss my project. It's the first time he has seen it so it was good to get some fresh feedback by someone who has seen it for the first time. His feedback was very positive however one of the things that he mentioned was my strapline; he didn't feel that it captured my brand fully and that I should reinforce the values of my brand more.

I do like 'pure adventure' however he does have a point and so I will try and come up with an alternative.... back to the drawing board!