22/02/2011

Need a name, any name...

I'm still trying to come up with a good name for my gap-year travel company and I'm find it quite difficult because everything I come up with just doesn't sound right. At the moment I'm thinking 'Blue Spirit'... the idea being that blue represents purity and spirit well represents the spirit of adventure. Too obvious? maybe but I quite like it.

I'm also trying to decide how best to approach the website as I don't want it looking like anything else that currently exists. Maybe the focus should be on the style of adventure instead of just having an arbitrary map that people click on. The different types of adventures which I can think of are:
  • Adventurer
  • Explorer
  • Adrenaline Junky
  • Eco Warrior
  • Chilled out (although I need a better name for this!)
Of course there needs be be an option to 'pix n'mix' so that customers can have a bit of everything if they so wish. I think an 'inspire me' would be good as well. I guess I also need to include single, couple and group travel as well or do I? hmmm...

What's in a name...

OK, so having spent the majority of the week trawling through websites etc in the name of research I'm now trying to come up with a suitable name that reflects the brand. Some ideas so far:
  • Globe Trotter
  • Globe Hopper
  • Trail Explorer
  • Planet Trekker
  • Trail Blazer
  • Trip Trouper
You can see where I'm going with this... I was thinking something snappy that reflects the business. The only problem though is that maybe it's too predictable. There are so many Internet companies out there that pop up with funky names but which could easily disappear tomorrow so I want something that has longevity and which reflects quality and trust.

Hmmmm... think it's back to the drawing board!