Looking at the design of Blue to date, it looks very streamlined which I don't mind however I think it looks too tidy so I have been working on the design more so that it reflects the nature of what it's selling.
The rough edges reflected the rough terrain however this is open to interpretations. I like how it gives the design more character, it makes the page more interesting. I have also curved the corners of the images to reflect the curves in the logo. I also think it adds to the aesthetic of the design and makes them slightly different.
I've also decided to include a map on the background. It's a bit cliche but I think it works. It makes the layout more interesting and although it is a stream-lined look, there is still a lot on the page but I think the way it's laid out won't overwhelm visitors.
