I decided that I was going to have (as part of my offering) the option for visitors to volunteer. I therefore included this as part of my main menu however this seemed to cause concern towards my brand as Blue is about 'pure adventure' and I suppose offering a volunteer service slightly changes that. I have now removed this option from my main menu.
With regards to my overall design, the feedback was that it was too corporate which I completely agree with. I am in the process of reworking my designs so that it's more in-keeping with the Blue brand.
