Having spent quite a lot of time researching existing travel companies I have a few ideas for the website... first and foremost I want to keep the website looking clean and tidy as a lot of travel websites look quite busy. It's like they have so much to say to their visitors that I think they pile it all the home page. I'd like to move away from that and have a landing page that of course is informative but which also looks clean and tidy. I don't want to overload the visitor on what there is, I'd like them to find it all out by naturally moving through the website.
When a visitor lands at 'blue' they are either thinking about going travelling or they have decided to do it. 'blue' isn't about being the cheapest travel company around, it's about providing the customer with an unforgettable experience at an affordable price. 'blue' focuses on the customer and what they want to get out of their experience rather than just selling them a package deal and so the design of the website needs to reflect this. Key items will obviously need to be displayed on the home page and I need to design it so that the visitor can navigate easily through the site possibly landing where they need to in 3/4 steps.
The home page must have really strong, engaging imagery to entice customers. I think having the right imagery can go along way to visually selling what 'blue' has to offer and to also reinforce the brand as images will help set the tone and quality.
I was thinking that the home page could contain a short questionnaire that gets the customers responding to questions about what they want from their experience instead of just having a map of possible destinations that they choose from. This helps reinforce that 'blue' is about a personal experience so when the customer does complete a short questionnaire, the results they receive are then personal to them and what they want their experience to be.
