Having spent the week working on my 'blue' logo, I have decided that this maybe my final design: it's simple and yet effective. I really like the typeface as it's contemporary, I think it's also memorable.
As I design my website and collateral I'm sure this logo will no doubt evolve so for the time-being I'm going to leave this as it and probably work on it further later on.
The biggest challenge with this brand is that it needs to be able to appeal to a broad audience (from students to people in retirement) so this logo needs to not only represent the brand's values but to also appeal to people in different age groups which is why I think keeping the logo simple works best.
I've chosen a purer blue that I think suits the brand. The marks at the top of the text is in grey as it's there to reflect land, air, water, movement, journey, path etc. By applying a solid colour to it I would be fixing it's meaning so by keeping it grey, it could be/represent one of many things although all to do with travel/journey.
I've decided that my strapline will be 'pure adventure' to reinforce what 'blue' is about. I need to write a mission statement as well which will also be available on the website. I think it's important to really emphasise why 'blue' is different to other travel companies.
I was thinking that a way I could develop this further is by creating a splash page on my website where (whilst the page is loading) the fluid mark changes form really quickly to emphasis it's representation/meaning. I think this could work really well and reinforce what 'blue' is all about. Just a thought!
