Blue Community - Final Design

The Blue Community section of the site has been designed so that's it's not only engaging but so that it has a completely different look and feel to the Sales part of the website. I wanted this site to still be quite streamlined but in a more ad hoc way. I have purposely used contrasting colours to give it a wilder feel.

As the main sales website is mainly blue and green, I thought the opposite colours (red and yellow) would work really well. The brand's primary palette (blue, green and brown) can still be found within the Community area as this is the thread that makes it consistent with the main sales website. The vibrancy of the colours hopefully help it to be memorable and exciting to use.

I have also used a far more informal set of typefaces within this site however Lucida Grande is still the font used for the main text. The images are a lot less formal and consist more of photos taken from travellers, this helps contribute to the overall look and fell which I was wanting to achieve.

I have kept the map as the background as, although it is a cliche, it does help to convey to people it's purpose.

A full set of visuals for both the Blue Sales website and the Blue Community website can be found within my final presentation.