18/02/2011

Deliverables

My main deliverable will be a website which the business will operate through however I'm thinking that there should be a complimentary app that customers can download once they have purchased a travel package. This app will provide useful information that will help people when they are travelling.

I would also like to produce supporting collateral such as a brochure/e-brochure, web banner and maybe an eco-pack which customers will receive before they go off travelling. If time permits, I could also put together an online/offline marketing campaign however I might be pushing it!

This company needs to be engaging. There are so many existing travel companies out there already and so it's difference really needs to come through.