Blue - logo roughs

Having created some rough logos for 'blue', these designs are where I'm at with it at the moment. I'd like to have a graphic that is quite fluid that accompanies the name. At the moment I'm just playing around with marks that represent movement, travel, journey. I don't think I'm quite there though, these logos need more work. Neither of the typefaces are quite right.

As 'blue' represents purity I think the brand colours need to also reflect this so I need to work a bit more on my colour palette. The logo needs to be right as I need people to engage with it, I don't think either of these would do the job so back to the drawing board...

Blue?

So I had a meeting today at uni where we were discussing names for our project, I put forward 'Blue Spirit' with some rough logos ideas and the feedback was that maybe I should try 'Blue' instead. Initially I wasn't sure but the more I think about it, I quite like it. 'Blue' can represent many things, one of which is 'purity'. 'Blue' also lends it's self well to the environmental elements such as sea or air which is perfect for a website relating to travel.

Next step now is to put together some logos ideas, let the designing begin...!

Bluespirit - logo roughs

Above are a couple of logo designs I did for 'Blue Spirit'. I want to include some kind of graphic or feel that represents travel, no cliches though. The plane in the second logo would not be used, I just wanted to demonstrate my idea.

Need a name, any name...

I'm still trying to come up with a good name for my gap-year travel company and I'm find it quite difficult because everything I come up with just doesn't sound right. At the moment I'm thinking 'Blue Spirit'... the idea being that blue represents purity and spirit well represents the spirit of adventure. Too obvious? maybe but I quite like it.

I'm also trying to decide how best to approach the website as I don't want it looking like anything else that currently exists. Maybe the focus should be on the style of adventure instead of just having an arbitrary map that people click on. The different types of adventures which I can think of are:

• Adventurer
• Explorer
• Adrenaline Junky
• Eco Warrior
• Chilled out (although I need a better name for this!)

Of course there needs be be an option to 'pix n'mix' so that customers can have a bit of everything if they so wish. I think an 'inspire me' would be good as well. I guess I also need to include single, couple and group travel as well or do I? hmmm...

What's in a name...

OK, so having spent the majority of the week trawling through websites etc in the name of research I'm now trying to come up with a suitable name that reflects the brand. Some ideas so far:

• Globe Trotter
• Globe Hopper
• Trail Explorer
• Planet Trekker
• Trail Blazer
• Trip Trouper

You can see where I'm going with this... I was thinking something snappy that reflects the business. The only problem though is that maybe it's too predictable. There are so many Internet companies out there that pop up with funky names but which could easily disappear tomorrow so I want something that has longevity and which reflects quality and trust.

Hmmmm... think it's back to the drawing board!

Deliverables

My main deliverable will be a website which the business will operate through however I'm thinking that there should be a complimentary app that customers can download once they have purchased a travel package. This app will provide useful information that will help people when they are travelling.

I would also like to produce supporting collateral such as a brochure/e-brochure, web banner and maybe an eco-pack which customers will receive before they go off travelling. If time permits, I could also put together an online/offline marketing campaign however I might be pushing it!

This company needs to be engaging. There are so many existing travel companies out there already and so it's difference really needs to come through.

What to do...

One of my passions is travel and so for my final major project I have decided to create a travel brand that specialises in eco-friendly gap-year/career-break travel. This company will offer worldwide tailormade travel packages & volunteer programs aimed in particluar to 3-key markets which include students who have graduated and want to take some time-out before starting their career, career-minded individuals wishing to take a break from their career and for the mature who have perhaps retired.

Travel broadens the mind and so with that in mind, this company will be about providing customers with unique travel opportunities that encourages them to step away from what they know to venture into the unknown and the unexpected. In short, this company will provide exceptional, diverse and unique eco-friendly travel alternatives at affordable prices.